Client Work — Redesign

ÔKANDI — a redesign that matches its ambition

ÔKANDI sells African wellness infusions rooted in real tradition and a real story. The redesign gives the brand a visual identity as thoughtful as the product itself.

See before / after →
ÔKANDI — redesigned website

The concept

Why this redesign

ÔKANDI's original site did the job of an online shop, but it read like any other WooCommerce store — a green header, a product grid, nothing that spoke to the brand's actual story: hibiscus, vetiver and moringa infusions rooted in West African tradition, made in partnership with a women's collective in Mali.

The redesign leads with that story instead of hiding it. A warmer, editorial layout — soft cream tones, a serif display face, real photography — gives the brand room to explain where the plants come from and who benefits from each purchase, while keeping the shop itself clear and easy to navigate.

Before / After

Same brand, new story

Before
ÔKANDI — original site
After
ÔKANDI — redesigned site

What changed

Built to earn trust

An editorial hero
Real photography and a serif display replace the generic banner, so the first screen already feels like a considered brand.
The story, told properly
A dedicated section explains the sourcing in Mali and the partnership with a women's collective — the "why" behind the products.
Trust signals up front
Customer testimonials and clear commitments (natural, ethically sourced, made in France) sit close to the products themselves.
A B2B path
A dedicated section for professional buyers, with volume pricing and support — a segment the original site didn't address.

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